Blog

How can we show up for our patients at the moment they make the decision to get better?

  Gone are the days when all we did was wait for a patient to walk through the front door or phone the clinic.   Technology has given us amazing opportunities to be present for our potential patient before they have even decided to see a health professional.   If we can plant the seed…
Read More

Health Conference Organisers, We Need To Talk…

I wanted to jump out of my seat and scream…or lie on the floor and have a tanty like a 5 year old.   It was the end of a long day at an Allied Health Conference, and my expectations of the day had been left well and truly unmet.   Why?   Because in…
Read More

7 Questions to Ask When Choosing Exercise Prescription Software

Health professionals who prescribe exercise programs have, for many years, scribbled stick figures on a piece of paper to hand to their patients.   Are you one of them? I used to be too.   A few computer based exercise prescription programs have traditionally been on the market, and for those who trialled them, those…
Read More

What the Health Industry Can Learn From The Beauty Industry

I was watching my favorite TV show the other night – Shark Tank. It’s where entrepreneurs pitch their business ideas to a panel for potential investment. The best pitch of the night was from the two smart, savvy founders of the Glamazon App. This app allows people to instantly search for providers of a particular…
Read More

5 Apps Your Health Business Can’t Live Without…

When I upgraded my iPhone to a bigger one, I wasn’t sure how it would impact my life. Would I need to buy clothes with bigger pockets? Would I need to buy a new range of handbags? (Any excuse…) What I found was this: I suddenly started using apps and functionality that has always been…
Read More

5 Ways to Avoid Burnout in Your Health Career

Burn out can be defined as ‘fatigue, frustration, or apathy resulting from prolonged stress, overwork or intense activity.’ (Official source: the Dictionary app in my iphone). Even before I graduated as a Physiotherapist, I was told in one of my University classes that I was likely to burn out. I hadn’t worked a day in…
Read More

Can Your Patients Contact You In These 3 Ways?

Thanks to technology, the ways that we communicate, shop and access services have changed dramatically over the past decade. As consumers, we are continually demanding more ways to make contact with our favorite brands and services. As health professionals, we need to be aware of how this impacts how our patients contact us.   Many…
Read More

Are Health Entrepreneurs the Bad Guys of the Health Industry?

I recently wrote a blog post about 5 skills that I feel health business owners require that don’t get taught at Uni. The 5 points basically revolved around sales and marketing, and were born from the fact that as health professionals, we are not always great at marketing ourselves and getting our message out into…
Read More

Video Content for the Health Professional – Why Bother?

  A quick search of any health ailment on You Tube will instantly reveal many thousands of videos that have been made by health professionals world wide. So why should you create even more video content to add to the pile? People trust the health professional that they have developed a connection with, and technology now…
Read More

The Digital Patient Journey – Are You Missing Opportunities to Connect?

Often before deciding to make an appointment to see a health professional, people are googling questions about their injury or condition online. If you can create content to match these questions, these potential patients will find you. They may want to read more about you and what you do, and then ultimately will decide to…
Read More

What They Didn’t Teach You at Uni Could Be Killing Your Health Career

Ahhh, those wonderful Uni days of beer and pizza lunches, evening pub crawls and breakfast hangovers. Oh, and study too of course. Loads of study. When you think back to what you learned at Uni, you probably remember learning anatomy, studying various conditions, and practicing interventions and treatments. All of that knowledge has no doubt…
Read More

Top 5 Tech Trends Health Professionals Must Plan for in 2017

From my experiences scouring the globe for tech trends and how they apply to the health industry, I want to share with you the top 5 digital tech trends that health professionals need to be looking out for in 2017.   1) Virtual and Augmented Reality Virtual reality is conveyed within a digital headset, where…
Read More

The future of digital health: what could that mean for your small business?

I couldn’t believe my eyes. I was witnessing a paraplegic person walk again. I viewed this amazing moment in a video shown by a fellow presenter at the International Society of Digital Medicine conference in Nanjing, China. A robot exoskeleton was wrapped around the body of the paraplegic person, and they were walking with crutches…
Read More

When bedside manner goes online: The future of business communication

Have you heard of the concept of ‘bedside manner’? The term hails originally from the health industry, where it referred to the personal skills that a doctor required to communicate with their patient. The term can, however, be applied in a business sense to refer to how we communicate with our customers in a transaction…
Read More

7 Things about the health industry that need a good shakeup

Let me start by saying that on the whole, I love the health industry. We are caring, we are motivated and in many cases, we literally save lives. Becoming involved with entrepreneurs across wide a range of areas, however, has given me a unique birds eye view of how different industries are moving and changing…
Read More

The academic versus the entrepreneur

I was recently at a pre-conference dinner, where I met a fellow speaker. After we exchanged pleasantries, she stared me straight in the eye and said “So, are you published?”. I wanted to tell her proudly about my book, my half a dozen booklets, my white paper, impressive website copy and growing pile of blog…
Read More

Child free by choice: My business is my baby

  As a female in my late 30’s, I can honestly say I have never felt so much as the smallest desire to have and raise children. I’m married to the man of my dreams, have financial security and my friends are all having kids, but no cell in my body wants my own child.…
Read More

4 Travel hacks for mobile entrepreneur

Today my business headquarters is a café in Shanghai, China. An international conference invitation brought me to this amazing country and it’s a long way from my native Melbourne, Australia. As a result, today I have a whole day to be doing something at the very top of my ‘Reasons Why I Love Being An…
Read More

3 Life hacks to shed your entrepreneural fat

I grew up as a ballerina, I trained as a health professional, and I have led health and fitness programs all my life. I have always prided myself on my fit and active lifestyle. That is, until January this year, when I pulled on my boardshorts for an afternoon of stand up paddle boarding. Oooooeee…
Read More

3 Ways the curse of knowledge is killing your business

So there I was one dreary Melbourne afternoon, lining up for a coffee. The lady in front of me was discussing her back injury with a girlfriend, so I did what any responsible health professional would do. I eavesdropped. “So do you know what is wrong with your back then?” the supportive friend asked. “Dunno,…
Read More

4 Quick tech tips to ensure that you never have to say the same thing twice

Are there days in your business life that you feel like a broken record? Are you sick of answering the same types of emails, telling the same stories to your clients, giving the same training to new team members, or re-teaching the same procedures? As a health professional, I used to see clients (patients) one…
Read More

How to treat patients in your pyjamas – 5 ways health businesses can take their services online

There I was, in the midst of a bone chilling Melbourne winter, propped up in bed under some toasty blankets with my laptop on my knees. As I hit ‘send’ on a message for a patient that I was treating online, I couldn’t help but chuckle. I was, quite literally, treating a patient in my…
Read More