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How To Market Your Telehealth Business

How To Market Your Telehealth Service It doesn’t matter how good your online consultation process is, if you don’t know how to market your telehealth business, you will struggle to get patients through the virtual door. Branding and marketing are therefore some of the most crucial components to any successful digital health practice. From logos…

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What the Health Industry Can Learn From The Beauty Industry

I was watching my favorite TV show the other night – Shark Tank. It’s where entrepreneurs pitch their business ideas to a panel for potential investment. The best pitch of the night was from the two smart, savvy founders of the Glamazon App. This app allows people to instantly search for providers of a particular…

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5 Apps Your Health Business Can’t Live Without…

When I upgraded my iPhone to a bigger one, I wasn’t sure how it would impact my life. Would I need to buy clothes with bigger pockets? Would I need to buy a new range of handbags? (Any excuse…) What I found was this: I suddenly started using apps and functionality that has always been…

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Can Your Patients Contact You In These 3 Ways?

Thanks to technology, the ways that we communicate, shop and access services have changed dramatically over the past decade. As consumers, we are continually demanding more ways to make contact with our favorite brands and services. As health professionals, we need to be aware of how this impacts how our patients contact us.   Many…

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Are Health Entrepreneurs the Bad Guys of the Health Industry?

I recently wrote a blog post about 5 skills that I feel health business owners require that don’t get taught at Uni. The 5 points basically revolved around sales and marketing, and were born from the fact that as health professionals, we are not always great at marketing ourselves and getting our message out into…

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Video Content for the Health Professional – Why Bother?

  A quick search of any health ailment on You Tube will instantly reveal many thousands of videos that have been made by health professionals world wide. So why should you create even more video content to add to the pile? People trust the health professional that they have developed a connection with, and technology now…

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